Most design processes start at the brief. This one starts earlier, and that difference is what determines the quality of everything that follows.

Embodying Your Brand Essence is the guided inquiry at the foundation of every project I take on. This post explains why it exists, what it surfaces, and what becomes possible when the design process begins from genuine brand clarity.

The first step to achieve Soul Brand Alignment and include all the strands of your work in one unified website experience.

My business direction overall was vague and my days were mostly being guided by client project delivery. I longed for a structure to the week that included business creative time, business admin and client project delivery.