Calls to Action- How to be crystal clear!

WEBSITE STRATEGY
Written By Nora Rose Zinerman

All websites have Calls to actions in the form of invitations and/or buttons
And although it is not a topic widely discussed or even popular, I have a few opinions about them and of course best practices.

I created a video to explain how to hold space on your website whilst creating clean, clear invitations and calls to action that make sense and don't feel icky. 

• What is an invitation
• What is a Call to action (CTA)
• Holding space online
• Creating boundaries
• Guiding customers through your website


Nora Rose Zinerman is an Art Director, Brand and Website Designer with over 30 years of experience. She works with founders, leaders, and creatives; from first website to full redesign.
Based in Surrey, UK. Working globally.
About Nora

Nora Rose Zinerman

I'm a formally trained Graphic Designer and Creative Director with over 30 years of experience– based in Surrey, United Kingdom and working globally. My career began in Buenos Aires in the music industry, then in corporate design studios in England, including fourteen years at Procter & Gamble. I am the founder of Nora Zinerman Studio.

As a Squarespace website designer, I work with ex-corporate founders, creatives and conscious leaders expanding into new markets, as well as therapists, healers, artists, gallery owners and authors.

My signature method, Embodying Your Brand Essence, is at the heart of creating brand-aligned websites. My approach brings together calm clarity, visual intelligence and commercial acumen.

Read my bio

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