I created the course Plan and Create your Brand Photoshoot out of frustration! As a Squarespace Website Designer I was often being provided with photography that did not do justice to the business; dampening the impact of my design work with poor, sometimes unprofessional images. I wanted the best results for my clients, so I decided to apply my Art Direction expertise from years of working on corporate photoshoots.
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The course is self-paced and takes under an hour. It is included in all my client projects, with practical lessons that encourage you to think more deeply about how your brand is expressed visually. You will come away with renewed confidence and a greater sense of preparation for your upcoming photoshoot.
In my opinion, visual website imagery is all about what you would like to communicate. That old saying, an image can express 1000 words is relevant here.
Creating intentional images for your website
One of the most important steps is learning how to plan your images for a personal branding photoshoot.
Creating a mood board involves more than collecting beautiful photographs you like. It means learning to read images: noticing what a pose, facial expression, composition, colour and atmosphere communicate, and whether those qualities support your brand. This process of visual research helps you identify relevant references and understand what you want to convey through your own photographs.
In the video below, I share a practical method for researching images and creating a photography mood board for your brand. You will learn to look beyond the surface, recognise the qualities that make an image feel right for your business, and use those insights to guide your own poses and visual direction. This is a foundational step towards creating personal brand photography that feels authentic and works in harmony with your website.
How to research relevant images
Once you have a clearer sense of the images and poses that reflect your brand, the next step is to bring everything together into a practical plan. In my guide, How to Plan a Personal Brand Photoshoot: A Step-by-Step Guide, I take you through the process, from defining the brand atmosphere you want to communicate to planning your shot list, clothing and locations.
How to start preparing for a personal Brand Photoshoot
If you are at that stage and don’t know where to start, my course is a great practical framework to take through steps of having a good brief, knowing what you are wearing, nailing the locations and feeling confident about your photos.
How to prepare for your Brand Photoshoot course Testimonial
“Dare being seen!
I am not comfortable with having my photo taken and feeling exposed... This part of birthing a new website journey was actually keeping me awake... However, Nora’s course is vey useful and I recommend it. She provides links and recommendations, videos and is succinct in explaining what we are trying to achieve through the photos and the Soul Brand energy which is also expressed through the images. Still, the thought of posing and having a photoshoot was daunting. Finding the right clothes, accessories and poses is a very considered matter as it turned out and Nora explained why but it is only when I saw the website pages come alive that I understood what Nora could see and meant. Her vision and expertise is amazing. She also suggested a photographer which was a great match for me. I allowed myself to go with it and enjoy the shoot in the end. I received lovely feedback on how the photos have really captured my energy and are really “me”. I learnt a lot from this experience and other part of my branding and will have more photos done in the future.”
Looking for a web designer?
My semi-custom website design process brings together a considered, commercial online presence to reflect the quality and expertise of your work. Semi custom websites for first-timers and those ready for a focused refresh.
Designed from a curated template structure. And the course above is included.
