WEBSITE DESIGN & BUILD ON SQUARESPACE
Optisoul – Garden Rooms & Outdoor Living Spaces
Logo, brand identity, and two websites over seven years: the first built through My Website Incubator as Creig established the business, the second a full redesign as Optisoul grew into a premium, consultancy-led practice. Built on Squarespace.
"I love the website! You exceeded my expectations!. You captured the essence of what I want to put out and how I want my business to be perceived. You get it right every time– the first time!"
— Creig Franklin Rainbow Anderzon, Optisoul Ltd- Garden Rooms & Outdoor Living Spaces. Surrey, UK
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Creig came to the studio first through My Website Incubator, at the beginning of building Optisoul. As the business grew and the positioning evolved — from a capable local builder to a premium, consultancy-led practice working with high-end clients across Surrey and South West London — the original site could no longer hold what the business had become. A second, more considered website was needed: one that matched the quality of the spaces Optisoul builds.
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A complete redesign, refined visual language, and a website architecture built around the client journey from first enquiry to completed project. The design carries the same qualities Optisoul brings to every build, precision, calm, and a clear sense of craft. Seven years of collaboration, two websites, and a brand that now fully reflects the standard of the work.